




Phoenix is transforming itself as a business in order to concentrate on its core activity of being a Financial & Risk Management organisation. Our overriding objective is to generate sustainable value for policyholders and shareholders by continuing to focus on key areas of importance to policyholders, namely long-term investment returns, financial security and service.
The Phoenix Group has four primary strategic goals:
An unerring focus on the employment of innovative skills to drive the maximum value from the business for the benefit of shareholders, customers and employees.
The development of a flexible yet cohesive business model that optimises the different skills and specialisms across the Phoenix Group, now and into the future. A model into which new acquisitions can be easily integrated to refresh the asset base.
A commitment to improve product and service performance for the benefit of customers.
The creation of an organisation that attracts and retains people with the right knowledge, skills and experience to meet current and future business challenges by providing stimulating challenges and recognising achievement - a place in which people want to work.
Phoenix Group believes it is well positioned to deliver these goals through a number of different mechanisms, each of which will generate shareholder and policyholder value:
To find out more about the Phoenix Group please visit our main Group web site at
www.thephoenixgroup.com